{"id":3882,"date":"2025-09-26T15:23:47","date_gmt":"2025-09-26T15:23:47","guid":{"rendered":"https:\/\/nietolawyersregulatorioysanitario.com\/en\/?post_type=opinion-and-analysis&p=3882"},"modified":"2025-09-26T15:23:49","modified_gmt":"2025-09-26T15:23:49","slug":"sunscreens-under-scrutiny-misleading-advertising-or-real-health-risk-in-colombia","status":"publish","type":"opinion-and-analysis","link":"https:\/\/nietolawyersregulatorioysanitario.com\/en\/opinion-and-analysis\/sunscreens-under-scrutiny-misleading-advertising-or-real-health-risk-in-colombia\/","title":{"rendered":"Sunscreens Under Scrutiny: Misleading Advertising or Real Health Risk in Colombia?"},"content":{"rendered":"\n

An Australian case revealed that several sunscreens failed to deliver the promised SPF protection. What does Colombian law say about misleading advertising, and what role does INVIMA play in protecting consumers<\/p>\n\n\n\n

A Case That Raised Global Alarms: Australia Under the Sun<\/h2>\n\n\n\n
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Imagine buying an SPF 50+ sunscreen, convinced it will protect your skin against skin cancer\u2014only to discover that it does not deliver the promised protection.<\/p>\n\n\n\n

This is exactly what happened in Australia, where the consumer rights organization Choice <\/a>analyzed 20 sunscreen products and found that 16 did not meet the labeled sun protection factor (SPF). The most concerning case was Lean Screen SPF50+ by Ultra Violette, prompting the Therapeutic Goods Administration (TGA) to open formal investigations. Some brands even suspended sales voluntarily to conduct new testing.<\/p>\n\n\n\n

The result: alarmed consumers, questions about the reliability of sunscreens, and a global call for stricter oversight.<\/p>\n\n\n\n

What If This Happened in Colombia?<\/h2>\n\n\n\n
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In Colombia, sunscreens are regulated and monitored by INVIMA (National Food and Drug Surveillance Institute) as cosmetic products. Before entering the market, laboratories must technically certify the SPF and ensure that the labeling matches the actual protection.<\/p>\n\n\n\n

But what happens if a product misleads consumers?<\/p>\n\n\n\n

Here, the Consumer Protection Statute (Law 1480 of 2011) applies:<\/p>\n\n\n\n